search engines usually look for keywords within a website, and the more keywords, the higher probability of the hit. meta-tags, which the owner or writer of the website can set in the headers, to be able to get picked up immediately by search engines, can also be crucial in this regard (especially vendor sites).
so what does the above tell us - there are too many instances of the word in the site, or the website authors purposely, made sure, that such a keyword would have a high relevancy rate for search engines?
of course, if you switch the same search to Images mode, you-know-who's pic is also gonna appear (just not the White House site).
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