Saturday, October 21, 2006

We need another one of these...

... like we need a hole in the head. While Dunkin Donuts tries to encroach into Krispy Kreme territory, Krispy Kreme is soon going to make inroads into the Philippine donut scene. And I think it's being marketed as an upscale brand here, whereas it's just another donut stop in the US. Go figure. Our love of all things trashily American is giving KK an alta sociedad feel back here in the colony, and we indios dont mind just as long as we get a slice of that American Pie, or in this case, donut. It's brilliant marketing, I have to admit. DD has carved a niche here as an affordable, unpretentious, cholesterol and trans-fatty acid laden treat, perfect for the masa-to-lower-middles with a sweet tooth and an extra buck. KK has to differentiate itself from the rabble, even as I suspect there's nothing different about it, except for the breathless word-of-mouth recommendation of Kuya or Ate who works in a hospital in Texas as a nurse even though he or she is a licenced MD here in the islands.

As for me, give me a good old bibingka, and Im good to go.

5 comments:

grifter said...

Krispy Kreme (here) is a lot sweeter than your average Dunkin' Donut. And its not as populist as DD somehow (DD can be found every couple of blocks or so and touts its coffee as the best in America). That being said, I still wander to a DD now and then, but if i find myself in a KK, i just get one chocolate glazed.

Here's another tidbit. I ate in a KK once - they had a modestly-sized store within the World Trade Center. DD didn't.

Tintin said...

i don't understand the KK phenomenon. why do some people go gaga over it. it's just a donut.

what ever happened to mister donut?

grifter said...

mister donut sucks.

Jego said...

they had a modestly-sized store within the World Trade Center.

So that's it! The aluminum in the plane, the iron oxide in the steel frame, and the uber-sweet, mystery filling of the KK donuts reacted with each other and ignited into a white-hot flame that burned at 3000 degrees C. Hot enough to melt the steel core. Case closed.

ryukenden said...

Krispy Kreme is overrated.. like Starbucks.

I go for Dinkin's Donuts right off.. Mopac and 32nd Street.